Obama is a shoo-in. His favorable numbers are rising along with Joe Biden’s. McCain’s are not rising. And Miss Caribou 2008?

Personal appeal is an intangible element in voters’ decisions. Each voter has a personal reason for connecting with a candidate or not. But the percentage of those who hold a favorable opinion of Mr. Obama is up 10 points since last month. Opinion of Senator Joseph R. Biden Jr., Mr. Obama’s running mate, is also up, to 50 percent last weekend from 36 percent in September.

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In contrast, favorable opinion of Mr. McCain remained stable, and unfavorable opinion rose to 45 percent now from 35 percent in September. Mrs. Palin’s negatives are up, to 41 percent now from 29 percent in September.

Mr. Obama’s favorability is the highest for a presidential candidate running for a first term in the last 28 years of Times/CBS polls. Mrs. Palin’s negative rating is the highest for a vice-presidential candidate as measured by The Times and CBS News. Even Dan Quayle, with whom Mrs. Palin is often compared because of her age and inexperience on the national scene, was not viewed as negatively in the 1988 campaign.

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