OK,  it  wasn’t a good year for Razorback football. But, oh, the potential.

The Wall Street Journal passes along an annual survey by an Indiana finance professor aimed at putting a dollar value on college football teams.

No. 1? Texas, at $875 million.

Where’s Arkansas?

No. 18, said to be worth $315 million. But we can’t rest on those laurels. We trail seven other SEC schools.

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The study looks at revenues and expenses and made adjustments based on risk assessments (motorcycle wrecks?) and growth projections to arrive a figure approximating a pro franchise. The subject spurs endless debate on the web, of course, as to whether it’s reliable. Heck, the facilities are worth that much, aren’t they?

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