Jordan Wright Brock Hyland

Wright’s Barbecue owner Jordan Wright says he plans on opening his new Little Rock location by the time the Razorbacks kick off the 2023-2024 season at War Memorial Stadium on Saturday, Sept. 2.

The site of Wright’s Little Rock outpost — the quonset hut-style building in Riverdale behind Town Pump at 1311 Rebsamen Park Road — has been under renovation most of the year. When it’s complete in the coming weeks, it will seat 130 diners inside and 90 more on the patio.

Brock Hyland
Wright’s Barbecue’s new location in Little Rock.

Wright’s Little Rock pitmaster will be Jeremy Conrad, a Texas native and former pitmaster of Terry Black’s Barbecue in Austin, a restaurant that consistently makes the heralded Texas Monthly Top 50. Conrad helped open a second Terry Black’s location in Dallas before getting into barbecue consulting work. The general manager of the Little Rock location will be Wright’s brother, Logan Wright.

Wright's Barbecue
PERFECTION: The brisket at Wright’s Barbecue

The news of Wright opening a Little Rock location has been met with enthusiastic anticipation from Central Arkansas fans of the restaurant, which has developed a reputation in Northwest Arkansas and beyond for its Texas-style brisket that’s slow-smoked with oak wood in 1,000-gallon Moberg offset smokers. Since starting a food truck in 2016 and moving into his Johnson brick-and-mortar in 2017, Wright has opened two more locations in Bentonville and Rogers.

Wright's Barbecue
Wright after feeding hungry Razorback basketball fans in January 2020.

Using the Razorback’s Little Rock season opener as his target date makes sense for Wright. He’s sponsored several Razorback athletes since 2021, when NCAA players were granted permission to earn money off their name, image and likeness. He’s also served Razorback basketball fans since the 2021-2022 season, when he opened a small Wright’s outpost near the west gate of Bud Walton Arena, the Basketball Palace of Mid-America.