4 p.m., Rock City Kicks. Free (with shoes to buy).

Sneaker fiends of all stripes, your prayers are answered. No more
bribing your big-city friends into trips to the store and the post
office. No more chancing the pitfalls of online shopping. On Thursday,
in conjunction with Hillcrest’s monthly Shop-n-Sip, Rock City Kicks
celebrates its grand opening. Located at 623 Beechwood, next door to
Hillcrest Junk and across from Kroger, the store will service a
discerning sneaker clientele, folks who want more than the run of the
mill selection the chain footwear stores offer. Think sneaker boutique.
Proprietor Cory Bacon, who out-on-the-towners will recognize as the
shred-tastic lead guitarist for Smoke Up Johnny, says he hopes to cater
to a broad audience, one that includes, but isn’t limited to, the urban
world, skaters, vegans and his parents. He’s carrying shoes from brands
like Nike, Adidas Original, Puma, Asics, Onitsaka, Castle and Tiddies
(a brand of sandal he says his parents wore in the ’70s), as well as
several apparel lines. In the beginning, Bacon plans on staying open
seven days a week, from around 11 a.m. or noon till 7 p.m. or 8 p.m.
The opening night party will likely stretch into the night a little