…in a viral marketing campaign that no one will see.
“Sync My Music” is a collaboration with Microsoft and Ford and Lincoln to raise awareness about the sync feature on new Fords and Lincolns that allows riders to control music through voice activation. It’s on of those Jetsons-style futuristic things that no one cares about now that it’s possible.
The heart of the campaign is a mini-reality web-show starring Kim and Seanna, two fun-loving YAs, who’re flirting their way across the country, giggling, swishing their hair around a lot, using their Sync and standing slack-jawed and screaming “I CAN’T BELIEVE WE’RE AT THE SHOW.” Only Kim, Seanna, their corporate sponsors, their parents, their most loyal friends and creepy, lonely old men will watch anymore than 15 seconds of the show.
To get to the Little Rock parts, go to Explore, then don’t click on the Little Rock links (they’ll take you to stories about Indianapolis). Instead, go up to Texas/South and find the links there. Or here and here.
The freelancer behind the project, a very nice lady from Seattle, who’d never been to Little Rock and had no plans to come, called me for help. She said it was for MSN (she probably thought it was). So I answered her questions for about an hour one Saturday. She called several other folks around town, too.
One is called “Where to Rock in Little Rock” and the other is “Little Rock’s Brainiest Bands,” possibly named so because the writer has a bit about David Slade graduating from Yale.
Feels great to be a corporate pawn.
The real lesson in all this is, of course, that we should all go into advertising and run elaborate multimedia cons on clueless corporate spend-a-lots.