9 p.m., Revolution. $10.
There are talented musicians all over the place in Central Arkansas, but nowhere is musical success tied to the rigors of capitalism like within local hip-hop. A sizeable majority of local artists aspires to live off their music; several even do. No one, locally, thinks more about the business of music than Chane “Epiphany” Morrow, the rapper who fronts the live hip-hop band One Night Stand and heads the local label Conduit Entertainment. The Stanford-educated 28-year-old has elaborate philosophies on everything from hosting parties to targeting demographics when selling mixtapes. On Friday, he celebrates the launch of his biggest endeavor yet, IAmTheLife.net, a promotional website that will highlight the evolving careers of six local acts. Specific details remained closely guarded at press time, but Epiphany has promised the site will include interactive elements, video and downloadable music. The featured artists include Epiphany, Suga City, DK and Souljah T, 607, Carteaire Custom and Sean West. At “The Chill,” the regular concert series Epiphany organizes, Epiphany and One Night Stand perform with 607 and, for the first time in months, slow-roll duo Suga City. DJ Discipline mans the turntables. There’s bound to be audio/visual presentations.
The official release won’t be a the show. There’ll probably just be talk about it.