Tonight marks the return of 4th Friday in SoMa, a new monthly event organized by businesses on South Main Street, which will stay open later than usual to accommodate the local community and showcase SoMa’s latest offerings. The Root Cafe will be serving dinner until 9 p.m., Loblolly Creamery will be up and running until 8 p.m. — other participating restaurants include Midtown Billiards, Raduno Brick Oven & Barroom, South on Main and Community Bakery.

One particular highlight tonight is that the Oxford American magazine will be opening a pop-up shop in the downstairs OA Annex (adjacent to South on Main), and will be selling records, books and magazines (including rare back-issues), 4-8 p.m. Other stores and business taking part include South Main Creative, Esse Purse Museum, the Green Corner Store & Soda Fountain, MOXY Modern Mercantile, Sweet Home Furnishings and more.