Also known as "bro-tats," this local tattoo phenomenon picked up steam in 2010 as more and more local musicians got tattooed variations of Thick Syrup Records head honcho Travis McElroy's bearded silhouette.
More to look forward to courtesy, in part, of Thick Syrup Records and Travis McElroy: The CD release party for hard rockin' Little Rock super group Sweet Eagle is set for Dec. 7.